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Is Lamination Making Your Brows Worse? What No One Tells You About Overprocessing

  • Writer: Ira Bale
    Ira Bale
  • 2 days ago
  • 4 min read

Updated: 1 day ago

By Ira Bale – Cosmetic Tattoo Artist, Melbourne, South Yarra and Toorak Village


Lamination is not damage-proof. Used incorrectly, it quietly weakens brows while pretending to improve them.


1. Brow Lamination Was Designed as a Tool, Not a Routine


Brow lamination was created to solve a specific problem:

unruly hair direction that styling alone could not correct.


Somewhere along the way, it turned into a habit.


Clients now book lamination every six to eight weeks without anyone asking the most important question:


Do your brows actually need it again?


At Ira Bale Brows South Yarra and Toorak Village, a growing number of clients come in saying:


“My brows feel thinner.”

“They don’t grow back the same.”

“They look fluffy but weak.”

“They don’t hold tint anymore.”


These are not coincidences. They are classic signs of overprocessing.


Brow transformation with lamination at Ira Bale Brows, South Yarra: Before and after results showcasing fuller and more defined eyebrows.
Brow transformation with lamination at Ira Bale Brows, South Yarra: Before and after results showcasing fuller and more defined eyebrows.

2. What Lamination Actually Does to Brow Hair


Lamination works by chemically breaking and reforming disulfide bonds in the hair. This temporarily changes the direction and flexibility of each strand.


Done correctly and occasionally, this is safe.


Done repeatedly without recovery time, it causes:


• protein loss

• moisture depletion

• increased porosity

• brittle texture

• reduced elasticity

• weakened cuticle structure


The brow may look fuller at first. But structurally, it is becoming compromised.


3. Why Over-Laminated Brows Start Looking Worse, Not Better


Over time, overprocessed brows show predictable patterns:


• hairs lose spring and lie flat

• tint stops adhering evenly

• colour fades faster

• brows appear sparse once brushed back

• ends become wiry or translucent

• regrowth becomes uneven


Clients often think they need more lamination. In reality, they need less.


This is how lamination becomes a self-created problem.


4. The Illusion of Volume: Why Fluffy Does Not Mean Healthy


Laminated brows look fuller because the hairs are lifted and spread. This creates the illusion of density.


But density is not hair health.


True density comes from:


• intact cuticles

• consistent thickness

• natural elasticity

• healthy regrowth cycles


When lamination is overused, hairs break at the cuticle level. They do not fall out dramatically. They thin quietly.


Clients only notice months later.


5. A Client Story: “I Thought My Brows Were Just Ageing”


A client in her early forties came into our Toorak Village salon convinced ageing was the reason her brows looked thinner.


She had been laminating every six weeks for nearly two years.


We assessed her brows and found:


• reduced hair diameter

• inconsistent regrowth

• weak mid-shaft texture

• dry skin underneath

• poor tint retention


This was not age. This was chemical fatigue.


We stopped lamination completely for three months and focused on:


• gentle shaping

• brow dye instead of tint

• controlled styling

• recovery-focused aftercare


Her brows recovered noticeably.


She said, “No one ever told me lamination wasn’t meant to be constant.”


That is the real issue.


6. Why Lamination and Tint Fail Together When Overused


Tint relies on the hair cuticle to hold colour. Over-laminated hair has a compromised cuticle.


This leads to:


• patchy tint

• rapid fading

• uneven warmth

• dryness

• brittle texture


When clients say, “Tint doesn’t last anymore,” the root cause is often repeated lamination.


More product will not fix damaged hair.


7. How Often Is Lamination Actually Safe?


For healthy brows, lamination should be:


• occasional

• purpose-driven

• spaced appropriately

• adjusted for hair thickness and skin type


General guidance:


• thick brows: no more than every 10–12 weeks

• fine brows: only when direction is truly unmanageable

• mature brows: with caution and recovery periods

• thinning brows: often not suitable at all


If lamination is booked automatically without reassessment, it is being misused.


8. When Lamination Should Be Avoided Entirely


Lamination is not appropriate for clients with:


• thinning brows

• significant hair loss

• hormonal shedding

• overplucked regrowth

• compromised skin barrier

• recent chemical peels

• sensitised skin


In these cases, lamination creates visual volume while accelerating long-term thinning.


An ethical artist says no.


9. Better Alternatives to Constant Lamination


Many clients do not need lamination. They need structure.


Alternatives include:


• precise brow shaping

• brow dye for definition

• controlled styling techniques

• strategic trimming

• soft cosmetic tattooing beneath the hair

• makeover packages that reduce reliance on one service


Structure outperforms chemicals in the long term.


10. Where Cosmetic Tattooing Fits Into the Conversation


For clients repeatedly laminating to compensate for sparse areas, tattooing may be the healthier option.


Ombre shading:


• creates consistent density

• reduces styling dependence

• allows brows to rest

• removes the need for frequent chemical processing

• restores balance without stressing hair


This is not replacing brows. It is supporting them.


11. Why Melbourne Clients Are Reassessing Lamination


Melbourne’s beauty culture values longevity and restraint. Clients here are becoming more educated and less tolerant of services that quietly cause damage.


We are seeing a shift toward:


• fewer but smarter treatments

• recovery-based grooming

• combination services

• long-term planning

• health-first decisions


Lamination still has its place. It just no longer runs the show.


12. The Conclusion: Lamination Is Not the Enemy. Overuse Is.


Lamination is effective when used correctly and sparingly. It becomes harmful when used habitually and without assessment.


If your brows are thinning, drying or losing colour retention, it is time to pause and reassess.


Healthy brows are not created through repetition. They are created through strategy.


If you are unsure whether lamination is helping or harming your brows, both our South Yarra and Toorak Village studios prioritise brow health first. We assess before we treat and design solutions that strengthen, not weaken, your brows over time.

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