The Brow & Lip Authority of Melbourne

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s cut through the noise: Cosmetic tattooing isn’t cheap — and it shouldn’t be. But the real cost isn’t in the upfront price. It’s in what happens when you go cheap: Uneven shapes Wrong pigment tones Blurred or patchy results Long-term skin trauma Thousands spent correcting what should have been done right the first time At Ira Bale Brows , we’ve seen it all — and we’ve fixed it all. So let’s tal

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s get this straight first: Brow tint and brow dye are not  the same thing. Yet most people — and sadly, even some salons — use the words interchangeably. That’s how you end up with disappointing results, especially if you have grey hairs, sparse patches, or brows that fade after 48 hours. At Ira Bale Brows , we offer both tint and dye — but if you’re looking for longer-lasting colour, fuller sha

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s call it what it is: DIY brow lamination kits are a...

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Ever bought the perfect lipstick — the one you swore  would be your colour  — only to try it on and think: “Why does this look… weird?” Maybe it turns mauve when you wanted nude.Maybe it looks orange instead of soft pink.Maybe it just doesn’t pop  the way it did on the model, or in-store. You're not crazy. And it’s not always the lipstick. It’s your lip base — the undertone, the texture, and the une

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s be honest: Tinting your brows every few weeks might’ve made sense five years ago. But if you’re reading this now, chances are you’ve started asking: “Is this really worth the time anymore?” Because tinting fades. It washes out. It leaves you back at square one after every sweaty workout or beach day. Here’s the truth: Brow tint is a great start — but it’s not the finish line. And when your lif

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Here’s the truth most salons won’t admit: Eyelash extensions can wreck your natural lashes. Not always. But often enough that we refuse to offer them. And we’ve had to repair the damage — over and over again — for clients who came in exhausted, frustrated, and half-bald on the lash line. At Ira Bale Brows , we only offer Lash Lifts  — not because they’re trendy, but because they’re healthier, more s

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne You’ve tried every “longwear” lipstick.Every matte. Every hydrating formula.And yet — a few hours in, your colour’s patchy, dry, or just… gone. Sound familiar? You’re not alone. At Ira Bale Brows , we hear it constantly: “Lipstick never sits right on my lips.”“It fades weirdly.”“I always have to reapply — and it still doesn’t look good.” Here’s the unfiltered truth: It’s not the lipstick. It’s the c

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne You finally spot them. A few wiry grey strands in your brows. A little coarser, a little more stubborn. You book a brow tint, hoping for an easy fix — but by Day 3, the colour’s already faded. Sound familiar? You're not imagining it. Grey brows really do  behave differently. They’re more resistant, more unpredictable, and much harder to tint with off-the-shelf solutions. But don’t worry — we’re not

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s get real: Not every brow should be laminated. And definitely not every month. But social media doesn’t want to hear that — because #browlam is trending, and laminated brows are “in.” We see it all the time at Ira Bale Brows . Clients come in thinking lamination is the miracle fix for sparse, unruly brows. And in some cases — it is. But when done wrong, brow lamination doesn’t just fall flat… i

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s set the record straight: Lip Blush isn’t just for pale lips or light skin tones. If you’ve ever been told, “Your lips are too dark for tattooing,” or “It won’t show on your skin tone,”—you’ve been misinformed. At Ira Bale Brows  in South Yarra and Toorak Village, we see clients of every background, lip tone, and skin depth — and we correct, design, and enhance them all. Because lip blush isn’t

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s tell the truth:The “effortless beauty” look isn’t effortless. It’s primer, concealer, brow pencil, tint, liner, lipstick, and then remembering not to rub your face or touch your brows before 2 PM. Every morning becomes a low-key production.Not because you want to impress someone.But because you want to look like… yourself. Awake. Balanced. Present. At Ira Bale Brows , we see it constantly: Exh

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne There’s a reason people say “I didn’t recognise you” after...

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s be honest — lipstick is a scam. You buy it hoping to look radiant, effortless, maybe even a little bit powerful. But what do you actually get? Colour that slides off by midday Products that dry out your lips Constant top-ups after every coffee And that one photo  where it bled into the edges and no one told you At Ira Bale Brows , we hear this weekly: “I just want to look like I have lips — wi

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne We’ve all been there:You feel off.Burnt out, underwhelmed, stretched too thin.Your clothes don’t fit the same, your makeup isn’t sitting right, and every time you catch your reflection, you think: “What happened to me?” You might think you need a holiday. Or a big change.But sometimes, what you really need… is your brows back. I’ve lost count of how many clients have said, mid-appointment at Ira Bal

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s cut straight to it: Yes, cosmetic tattooing can look natural. But most of what you’ve seen on Instagram… doesn’t. Blame filters.Blame poor technique. Blame a decade of stencils and one-size-fits-all brow templates. At Ira Bale Brows , we’ve spent years undoing the damage of heavy-handed tattoos and badly matched pigments — especially on clients who came in hoping for a soft enhancement and lef

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s have the conversation most beauty brands avoid: Brow serums don’t work on dead follicles. Yes, we said it. Because someone has to. At Ira Bale Brows , we’ve had clients spend hundreds of dollars over years applying serums, waiting, hoping — for regrowth that never comes. And it’s not because they’re impatient. It’s because the damage is already permanent . This post will explain: When brow ser

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne You’ve stopped plucking. You’ve tried castor oil, brow serums, patience, and Pinterest hacks. But your brows still haven’t made a comeback — not since that overplucking phase 10 years ago. You’re not alone. And no, you’re not doing anything wrong now. At Ira Bale Brows , we see hundreds of women from across Melbourne — especially in South Yarra and Toorak Village — who ask the same thing: “Why won’t

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s get one thing clear — calling lip blush a “lazy girl” solution isn’t an insult. It’s a power move. Because spending 10 minutes every morning lining your lips, layering lipstick, correcting asymmetry, and then watching it disappear after your first coffee… is not efficient. At Ira Bale Brows , we’ve had clients sit in our chair and confess that they’ve been chasing their lip shape for years. Bl

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne You spent hours researching the right salon. You sat through a detailed mapping session. You invested in a beautifully done brow tattoo. And now? You’re unknowingly fading it out  — with your $120 skincare routine. At Ira Bale Brows , we’ve seen brows fade prematurely, turn patchy, or shift colour — not because of the tattooing itself, but because of what’s happening in the bathroom mirror  every ni

By Ira Bale Founder, Ira Bale Brows – South Yarra & Toorak Village, Melbourne Let’s be honest: most people think a great brow tattoo comes down to a good machine and a steady hand. That’s only half the story. Because if your artist doesn’t know how to map your face properly , it doesn’t matter how fancy their tool is or how trendy the pigment shade — your brows will still look off. At Ira Bale Brows , mapping is where everything starts. It’s the blueprint, the design phase, t